NASCAR is set to launch its 2025 season with a thrilling return to the iconic Bowman Gray Stadium. The highly-anticipated “Cook Out Clash” exhibition race, scheduled for February 2, revives the sport’s rich history at the beloved short track, while introducing fresh excitement through a new partnership with fast-food chain Cook Out. This event promises to blend tradition and innovation, setting the tone for the year ahead.
Bowman Gray Stadium: A legendary short track returns to the spotlight
Affectionately known as “The Madhouse”, Bowman Gray Stadium is no stranger to NASCAR fans. This quarter-mile short track, with its tight turns and close-quarters racing, has hosted some of the most intense battles in motorsports history. From the 1950s through the early 1970s, legends such as Richard Petty, Junior Johnson, and David Pearson dominated this track, cementing its place as a cornerstone of NASCAR’s grassroots racing heritage.
“The energy in that place is unlike anything else,” said Ben Kennedy, NASCAR’s Executive Vice President for Racing Development. “It’s not just the history; it’s the fans, the atmosphere, and the way this stadium brings out the best in short-track racing. This event will honor that legacy while showcasing the evolution of NASCAR.”
Cook Out adds Southern flavor to the season opener
The 2025 Clash comes with a new title sponsor, Cook Out, a regional fast-food chain beloved for its Southern staples like hush puppies, corn dogs, and milkshakes. Officially dubbed the “Cook Out Clash at Bowman Gray Stadium,” this partnership underscores Cook Out’s growing footprint in NASCAR, with additional sponsorships including the Cook Out 400 at Martinsville and Richmond.
Cook Out’s involvement brings a distinct regional flair to this historic event. Fans can expect a vibrant atmosphere that combines culinary indulgence with the high-octane action of short-track racing. For NASCAR, this collaboration highlights its ability to connect with regional audiences while celebrating its Southern roots.
Why Bowman Gray matters to NASCAR’s future
Hosting the “Cook Out Clash” at Bowman Gray Stadium is more than a nostalgic nod to the past—it’s a strategic move for NASCAR’s future. The intimate setting of this short track, where bump-and-run maneuvers and door-to-door battles are commonplace, delivers an authenticity that larger venues often lack. This decision reflects NASCAR’s commitment to delivering fan-first experiences while embracing its grassroots origins.
“To be live on Fox on February 2 and have Bowman Gray as the backdrop to promote the [Daytona] 500 is a huge opportunity,” Kennedy noted. The event not only sets the stage for the 2025 season but also provides a powerful platform to attract new audiences while reigniting passion among long-time fans.
The impact of short-track racing on the sport
Short tracks like Bowman Gray represent the heartbeat of NASCAR. These venues offer a visceral racing experience, where split-second decisions and bold moves can determine the outcome of the race. The return to Bowman Gray also invites a younger generation of fans to witness the raw, unfiltered excitement that defined early NASCAR competitions.
Current Cup Series drivers such as Kyle Larson and Bubba Wallace cut their teeth at Bowman Gray during their time in developmental series, adding layers of anticipation to their potential return. The tight quarters and historic significance of the track promise to deliver an unforgettable spectacle.
Looking ahead: What this means for NASCAR
The return to Bowman Gray Stadium is part of a broader strategy by NASCAR to innovate while staying rooted in its heritage. As the organization continues to experiment with different formats and venues, events like the “Cook Out Clash” signal a willingness to adapt and grow without losing sight of what makes the sport special.
For fans, this race represents more than just a season opener; it’s a celebration of NASCAR’s enduring legacy and its vision for the future. With the unique combination of a historic venue, passionate crowds, and a bold new partnership, the “Cook Out Clash” is poised to be one of the standout moments of the 2025 NASCAR season.
